Hug Baby is not just a simple feeding pillow, but a 5-in-1 breastfeeding cushion which accompanies your baby’s development every step of the way: post-feed relaxation, as a tummy time pillow and whilst learning to sit up.

All you have to think about is nursing, Hug Baby will take care of your comfort: it reduces muscular tension in mum's (or dad's) arms, shoulders, and neck areas, keeping your baby well supported at each feed, without sinking in.

Just wrap it around your waist and the best breastfeeding pillow will remain firmly in place thanks to its C-shape design, which has been developed to wrap around your body snugly.

Its 100% cotton pillowcase has a breathable 3D mesh on the inside to maximise airflow.

• One pillow, 5 uses – following your baby’s development each step of the way
• For a comfortable breastfeeding experience for both mum and baby
• Wraps around you for a snug fit without moving around
• Supports your baby without caving in
• Perfect for tummy time
• 100% cotton pillowcase and 3D breathable mesh